In the “when social media works” bucket, Abha Bhattarai
reported on 17 year old snowboarding phenom Chloe Kim tweeting about getting
hangry. “Wish I finished my breakfast sandwich but my stubborn self
decided not to and now I’m getting hangry,” Chloe wrote while competing in
PyeongChang, South Korea. Halfway across
the world, the Hamilton Beach team of public relations gurus saw the potential
and tweeted back. “Congrats on the gold!
We’ll send you a @HamiltonBeach
#Breakfast Sandwich Maker so you never go #hangry again!” They weren’t the only company to answer the
call of the tweet but suffice it to say, Kim will not be without a breakfast
sandwich again! [1 picture, 2 links, 2 quotes, 110 words]

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