The Marketing side of Journalism

Many Journalists can often be overlooked as just stating the facts, but in Broadway, journalists are a key source of marketing for upcoming shows. In a recent article by BWW News Desk, they announced that Mean Girls will be revealing their new cast. They excite the reader with news such as "MEAN GIRLS gets to the hilarious heart of what it means to be a true friend, a worthy nemesis, and above all, a human being." Journalists have the power to influence readers to either come to the brand new show or to criticize it to influence people not to come. In this case, it was a very positive viewpoint of the upcoming show, Mean Girls, and the writer even includes a link to purchase tickets. https://www.broadway.com/shows/mean-girls/

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